This country tops China's favourite travel hotspots
Tuesday, 22 Apr 2014 | 11:23 PM ETCNBC.com
New Zealand topped a list of 22 nations as Chinese tourists' favourite destination for the first time, according to a survey by the China Tourism Academy (CTA).
The quarterly poll measures travellers' satisfaction across key indicators including public services, environmental conditions and security. A total of 4,119 Chinese citizens were interviewed for the first quarter of 2014.
New Zealand rose 4 spots from the previous quarter, winning the hearts of Chinese holidaymakers with its scenic natural sights and low levels of pollution.
"Respondents are most satisfied with the picturesque landscape, air quality, green policies, hygiene conditions and city infrastructure. Across the board, New Zealand won positive approvals of above 80 points for each indicator," Dai Bin, President of China Tourism Academy (CTA) told CNBC.
While New Zealand's clean air provides an escape from China's smog, the promise of an outdoor adventure also fuelled interest among the young and well-to-do Chinese middle class. According to China's state television broadcaster, CCTV, younger mainlanders see the country as a hotspot for road trips.
In 2013, the number of Chinese tourists visiting New Zealand jumped 16 percent on year to 228,928. Meanwhile, total expenditures by Chinese tourists rose 7 percent on year to NZ$723 million (around $621 million), statistics from the New Zealand Tourism Board show.
See also (Boom in Chinese Tourism)
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