Meet Term Two Lecturers: Sergio Biggemann

Dr. Sergio Biggemann

I would like to introduce Sergio a veteran Otago MBA lecturer with four years of experience teaching marketing in our programme. Biggemann holds a Doctor of Business Administration from Macquarie Graduate School of Business (MGSM) at Macquarie University in Sydney, Australia.  He also holds a Master of Business Administration and a Master of Management and Public Policy from the Catholic University of Bolivia (both with Distinction) and a bachelor’s degree in Mining Engineering.

Sergio brings extensive practical business experience into the classroom. Originally from Bolivia, he spent twenty years in mining and related industries. He is a co-founder and was general manager of a mining company, a terotechnology company, a silver-ware crafting company in Bolivia. Founded a paint manufacturing company in Australia, and more recently became involved in a construction company in Bolivia.

Sergio is a Senior Lecturer it Marketing at the University of Otago in New Zealand, he is also currently a visiting fellow at MGSM where he aims to extend his research on business relationships. His research interests are in the dynamics of business-to-business relationships, interaction in business networks, the creation and implementation of business solutions, and supply chain integration and collaboration.

What's the classroom experience like?

Sergio uses a case-based pedagogy.  He introduces students to a broad range of marketing concepts (e.g., stretching into product logistics); supplies outside readings and cases; and devotes class time to student-driven discussions and analyses of data (e.g., case studies such as LG Electronics, Bolivia Coffee, Global Oil & Logistics, Firestone and the Global Wine Wars).

We are fortunate to include Sergio as a member 

of our Otago MBA faculty team.